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Peyton Manning Joins Riddell To Help Advance Football Helmet Technology

INDIANAPOLIS — Peyton Manning has heard a joke or two about his head over the years.

But now, the future Pro Football Hall of Famer has a new job helping protect the noggins of several current — and future — players.

On Wednesday, Riddell, one of the more popular helmet and equipment brands in the National Football League, announced that the legendary Indianapolis Colts quarterback has been brought on as a “strategic advisor,” as well as the company’s “first-ever brand ambassador supporting the football community.”

Dan Arment, Riddell’s President and CEO, said Manning simply “is synonymous with football.