NFL Announces 'Play Smart. Play Safe.' Initiative

Intro: The NFL's "Play Smart. Play Safe." program is a new commitment to improve player health and safety that includes $100 million in new funding for independent medical research and engineering advancements.

NFL Commissioner Roger Goodell today announced the launch of Play Smart. Play Safe. — an initiative to drive progress in the prevention, diagnosis and treatment of head injuries, enhance medical protocols and further improve the way the game is taught and played.

To begin the initiative, the NFL and its 32 club owners have pledged an additional $100 million in support of independent medical research and engineering advancements—building on the $100 million that the NFL and its partners…