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Insider: Analytics, coaching isn't only thing that cost Colts upset bid against Bills

BUFFALO — Frustrated, fresh off of a heartbreaking playoff loss, Philip Rivers kept thinking about that fourth down at the end of the first half.

Not Frank Reich’s decision to go for it.

The throw that floated just a little too far for Michael Pittman Jr. and bounced off of the rookie’s fingertips.

“I just barely missed him,” Rivers said. “Pittman’s open. It’s a foot too far, or it’s 17-7 and they’re in trouble.”

In the immediate aftermath of a 27-24 loss to a heavily-favored Buffalo Bills team that’s widely considered to be one of two teams among the class of the AFC, the decisions Reich made that didn’t work took center stage: a toss instead of a dive on the goal line, going for it instead of taking the points on the next play, going for two in the second half and a questionable challenge that cost the Colts a timeout they’d later need.