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Colts’ Jonathan Taylor joins long list of NFL player entrepreneurs

As NFL training camps get underway, the 2022 season grows near. However, players have spent the preceding months largely focusing on things outside of football. Local Colts fans might be aware of some of these player-entrepreneurs, but too often, these efforts stay under the radar while sports analysts like Jeff Saturday, Dan Orlovsky, Darius Butler, and others get much of the attention.

It isn’t uncommon for players to actually launch a business, such as Colts RB Jonathan Taylor — who is taking the time to focus some of his attention outside the game. Taylor’s startup company’s name is Strive, and its primary focus is developing and producing technology that will measure and analyze muscle data for athletes.