TERRE HAUTE, Ind. — Indiana State men's basketball is proud to announce a landmark partnership with Mountain Dew and Refreshment Services Pepsi of Terre Haute. This new agreement will have all men's basketball coaches and support staff set to wear Under Armour game day apparel, prominently featuring the iconic Mountain Dew logo during regular season contests.
In the ever-changing world of college athletics, this is an extraordinary move and 100% of the proceeds from this partnership will directly benefit Crossroads of Champions and the men's basketball program. This innovative model puts Indiana State at the forefront of creating ways to have businesses associated with Sycamore Athletics.