NBA 2k becomes bigger and bigger every year. So much so that the NBA has recently created a gaming league. The Indiana Pacers have a team.
Outside of Esports, 2k is still an enormously popular video game. Perhaps its most popular game mode is called “MyCareer”, which is described by 2k as follows:
“Create a customized player and take him from trying out as rookie to a star. Work your way to a starting position on the team, courting sponsorships and winning fans on Social Media along the way.”
Every year, 2k changes up the story of the journey the customized player has.