The Indiana Pacers have been the surprise story of the NBA this season, winning 48 games in the regular season before taking Game 1 on the road over the defending Eastern Conference champion Cleveland Cavaliers on Sunday afternoon.
The surprise success story has resonated with fans in central Indiana, as local television viewership for Pacers games on FOX Sports Indiana increased 18 percent this season.
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FOX Sports Indiana carried all 82 regular season Pacers and averaged a 3.5 household rating (35,000 households), according to Nielsen data.