When the Pacers tip off against the Philadelphia 76ers on Sunday afternoon, it will be broadcast on ABC, drawing a national audience. But the timing of the game, a 3:30 PM ET start time, makes it one of 42 NBA games this season that is airing in primetime in Europe, Africa, and the Middle East, bringing an international viewership to the Pacers.
At a moment when basketball is at an all-time high in popularity on the world stage, Indiana will get their chance to show a new group of viewers what Pacers basketball represents.
For those who reside in the timezones that comprise Europe, the Middle East, and Africa (EMEA), following the NBA can be difficult, with the usual 7 PM ET tip-offs occurring around 1:00 AM — a suboptimal start time for an NBA fan who also wants to be awake for their job the following day.