Official Site of the Pacers · Sep 14, 2015
Behind the Scenes at PG's Gatorade Shoot
Sarah BairdBy Sarah Baird | Pacers.com
It takes all of this to make a 30-second commercial?!
I've worked for the team for 13 seasons. I've planned and participated in my fair share of events, promotions, player appearances, photo shoots and even national TV commercial shoots, but this project is on a whole other level. Gatorade will be doing a social, digital and television campaign featuring Paul George this season and well, the process has to start somewhere. Follow along as I share an inside look into what it takes to produce a 30-second commercial featuring Paul George.