Victor Oladipo’s Q-rating is on the rise.
He’s driving pace cars, stopping by the NHL Stanley Cup Finals, and now the Indiana Pacers guard is featured in advertisements for Denzel Washington’s latest movie, The Equalizer 2.
In the spot during the NBA Finals, Oladipo and other NBA players pitch catchphrases to director Antoine Fuqua. The premise of the ads are Denzel won’t return for a sequel and prompts Fuqua to look toward the NBA for replacements.
This, my friends, is cross-promotional advertising in all its glory.
“You just got Oladipoized.