Every program needs an identity, and Indiana football has become the internet's team.
I.
A rock into the ocean. Tree falling in the forest.
Stupid things can be inspirational. This week is testament to that fact.
When you're running a blog like ours, you've generally got an idea of what might play with your audience. What ideas will take off. What ones will go silently into the night with a comment or two from loyal readers. But it's all a crapshoot. You never really know what's going to launch -- and what won't.