The NCAA announced Wednesday that it has adopted a policy for name, image and likeness that will go into effect beginning Thursday, July 1.
Here’s the full release with some details on the policy:
NCAA college athletes will have the opportunity to benefit from their name, image and likeness beginning Thursday. Governance bodies in all three divisions today adopted a uniform interim policy suspending NCAA name, image and likeness rules for all incoming and current student-athletes in all sports.
“This is an important day for college athletes since they all are now able to take advantage of name, image and likeness opportunities,” NCAA President Mark Emmert said.