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Looze Using Unique Technique to Build Stronger, Better Swimmers

BLOOMINGTON, Ind. -- Ray Looze is ready to pump you up.

Actually, he's ready to pump up his Indiana swim teams, and, no, this isn't some motivational ploy involving dramatic speeches, feel-the-beat music and Arnold Schwarzenegger videos.

Looze has tapped into the stronger-athlete-is-a-better-athlete territory once dominated by football coaches, and that means pumping iron.

Except, in this case, it's all about pulleys.

Yes, pulleys.

The key -- they are attached to weights and then hooked up to swimmers.

"We treat pulleys like the weight room," Looze says. "It's like weight lifting.