A week ago, Nike stock shares took a hit after Zion Williamson blew out his shoe.
Adidas could be in a similar situation after Indiana's Justin Smith saw his shoe come apart in Tuesday's game against Wisconsin.
Robert Scheer of the Indianapolis Star passed along a photo of the aftermath:
Robert ScheerJustin Smith's blown apart Adidas shoe, IU men's game vs. Badgers. https://t.co/m7rumc67Sy
Smith was uninjured on the play and had 10 points at the time of publication.
His shoe didn't necessarily explode on a cut in the same way Williamson's did, but perhaps this is a lesson.