Indiana will debut new alternate uniforms for Sunday’s game at Assembly Hall against Northwestern.
According to Indiana’s game notes, the Hoosiers will wear “alternate uniforms as part of a collaboration with adidas and Fear of God, an influential American luxury brand founded by Jerry Lorenzo.”
The first 100 students at Sunday’s game will receive an “exclusive Fear of God Athletics tee, commemorating the occasion,” according to IU.
The Indiana women’s team will wear the uniforms against Iowa on Thursday, February 22.
The jerseys are a collaboration between Fear of God and adidas. According to the Fear of God site, the brand is “built and engineered by adidas – ‘The Brand with the Three Stripes’ – and Fear of God Athletics completes the brand architecture of Fear of God, which was established in 2013 by Jerry Lorenzo.