"Money, it's gonna ruin sports." -- O.B. Keeler
Atlanta's great sports newsman was far ahead of his time when he supposedly uttered those words. Billion dollar television deals, owners who can ignore salary caps and throw around luxury tax penalties like it costs about as much as a warm can of PBR, and 'round the clock sports coverage that renders society incapable of watching a game without overanalyzing every dribble, tackle, and call.
Still, sometimes the money makes it better. 56 minutes of golf coverage every hour at Augusta could never happen without IBM, Coca-Cola, and the immense power that Augusta National Golf Club wields due to the money a network can make by airing the world's greatest golf tournament.