CHAMPAIGN, Ill. – During the upcoming 2016-17 collegiate football and men's basketball seasons, McDonald's® Restaurants of Central Illinois and Peoria/Bloomington will be promoting a first-of-its-kind partnership with four in-state university athletic programs – Bradley, Eastern Illinois, Illinois and Illinois State.
The four-school corporate partnership with the 97 area McDonald's restaurants was secured by Learfield's Fighting Illini Sports Properties on behalf of the four schools. Learfield, multimedia rights holder for Fighting Illini Athletics and Bradley Athletics, is managing the broad program launch for Eastern Illinois and Illinois State as well including oversight of numerous components.