NORMAL, Ill. – In conjunction with Illinois State's commitment to tradition and innovation, Redbird Athletics is proud to unveil a bold new look for a campus icon: Reggie Redbird.
The updated mascot design project, led by Illinois State University Marketing & Communications in partnership with Redbird Athletics, blends decades of passion and pride, bringing Illinois State's brand to life with bolder, more expressive features. It reflects a stronger, more athletic image while preserving the playful spirit fans have loved for over 40 years.
"The new modern look for Reggie embraces the changes we see today in college athletics," Illinois State Director of Athletics Dr.