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UI business school gets behind Lovie

Dean Jeffrey Brown will join WDWS' The Morning Show at 7:40 a.m. Wednesday. Listen here.

No, Lovie Smith doesn't have a new dual appointment in the University of Illinois Gies College of Business.

The name emblazoned at times on the backdrop for the Illini football coach's press conferences is part of a larger "branding" effort by the business college, which was named after donors Larry and Beth Gies a year ago.

Dean Jeffrey Brown said the college purchased an Illini athletic sponsorship this year to get the new Gies name in front of the public.