MOSCOW, Idaho — Jerek Wolcott has been hired as Assistant Athletic Director for Brand Engagement & Digital Strategy, it was announced today by University of Idaho Director of Athletics, Terry Gawlik.
Wolcott will be responsible for oversight and integration of strategic communications, marketing, and content creation for all of Vandal Athletics.
"We are thrilled to have Jerek join our team here at Idaho," said Gawlik. "This position attracted a number of highly qualified candidates, but Jerek's diverse experience building brands, especially in the digital space, stood out. Jerek has a firm understanding of how to leverage our various platforms to connect with Vandal fans.