As the MLB moves closer to the halfway point in the 2018 season, fans of every team might have noticed a shift in each teams’ social media policies.
Like 30 overly enthusiastic dentists, each MLB team constantly reminds their followers that the All-Star Game is coming. The game is a well-deserved break for all players and recognition for those who are voted in, but the game itself has become a chore to watch and a difficult product for the MLB to sell.
Much like the issues with the NFL’s Pro Bowl and the NBA’s own All-Star Game, the MLB’s Midsummer Classic is dull, close to meaningless and hard to sell to the players and fans.