Make or break, do or die. Call it what you wish. But Hull City's Premier League season has arrived at a week like no other. On Saturday Marco Silva's side host West Ham United and next Wednesday it is the visit of Middlesbrough. The stakes could scarcely be higher in the Tigers' fight against relegation.
Although the next seven days cannot clinch another season in the top flight, it can be the period where Hull lurch towards the Championship. Fail to find a victory and surely their number will be up.
A three-point gap between the Tigers and safety is far from insurmountable but this feels like a week when the charge must begin.