Hull City owner Acun Ilicali is to take 500 supporters on a luxury all-expenses-paid holiday to Turkey this summer.
In what is a first in English football, the celebrity TV tycoon will host the fans for five days at a five-star resort in Antalya.
The extraordinary trip will be reserved for the supporters who have attended the most Hull matches this season, as well as others drawn from a lottery.
In total, 250 fans will be selected and they can each take a guest, with a private plane to be put on from Humberside Airport.