SINGAPORE -- Prominent already in Arsenal's messaging for the 2025-26 season has been the phrase "new heights." Defender Gabriel Magalhães used it in an interview last week to describe their ambition to end a five-year wait for silverware, and manager Mikel Arteta employed it during his opening news conference on the club's preseason tour to Asia. The club's away kit launch on Monday took place, appropriately enough, at NOVA Rooftop in Singapore, the highest bar above sea level in the country.
It is, of course, a more deliberately circumspect message than "finish first," which in reality is the only tangible improvement Arsenal can make after three consecutive second-place finishes in the Premier League.