Three-time NFL defensive Player of the Year J.J. Watt unveiled a new logo on Sunday Night.
The logo, which will be used for his Reebok campaign, looks like "JJ," or a "W," but if it's turned upside down, it looks like "99," which is his jersey number.
The logo also designed to look like rising buildings, built from the bottom up, a metaphor for work ethic of Watt, who was a walk-on before getting a scholarship at the University of Wisconsin.
Reebok signed Watt in April 2015 and has used him in several spots with the tag line "Hunt Greatness.