Texans star defensive end J.J. Watt is set to unveil his new Reebok signature training shoe next week.
This marks the third edition of the three-time NFL Defensive Player of the Year's shoe. It's called the JJ III.
It's part of a "Made of Many" campaign honoring Watt's path from his high school days in Wisconsin to becoming one of the top defensive players in NFL history.
The shoe costs $100 and is available at midnight July 17 here and at Dick's Sporting Goods.
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"We designed the JJ III with athletes of all levels in mind," Watt said.