The NFL hates it when someone uses "Super Bowl" in an ad. But do they really have a leg to stand on when they send out cease-and-desist letters? (No. No, they do not.)
We've reached that time of year when advertisers go out of their way to hint at the phrase "Super Bowl" without actually saying it. We're inundated with ads telling us to buy a new TV "in time for the Big Game."
Why are we reduced to using nebulous terms like "The Big Game" or "The Pro Football Championship" to identify and describe a game?