AfroTech Conference, the premier annual event at the intersection of technology, culture, and innovation, returns to Houston this week with a new overlap -- basketball.
For the fourth consecutive year, the NBA will collaborate with AfroTech, hosting multiple events during the festivities as the league looks to tap into the growing event that brings together Black technology professionals.
“Whether it’s social media, tech, or fashion, the NBA drives culture,” said Jade Daniels, the senior product manager helping lead the AfroTech planning committee. “AfroTech provides a platform for the NBA to celebrate the intersection of culture, basketball and tech.