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The Dream Shake · Jun 10, 2022

Rockets can’t afford to worry about sunk costs

Photos by Logan Riely/NBAE via Getty ImagesIn my brief experience of talking about my beloved Houston Rockets on the internet, I’ve noticed a consistent habit among my peers. We, as a fanbase, tend to employ the sunk cost fallacy. It makes sense: the Rockets have, at this stage in their rebuild, already sunk a lot of costs.

Before I continue, let’s be clear on what a sunk cost fallacy is. Oxford defines it as “the phenomenon whereby a person is reluctant to abandon a strategy or course of action because they have invested heavily in it, even when it is clear that abandonment would be more beneficial.”

Sound familiar?

Full story at The Dream Shake

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