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The other side of sports entertainment: UH athletics marketing director featured on Kevin Hart’s ‘What the Fit’

When it comes to game days, the first thing that comes to mind is the sound of whistles, sneakers squeaking and pads crashing against each other. What may not come to mind at first are the mascots.

At the University, there are Sasha and Shasta, and while anyone who goes to any UH game will likely spot at least one, not many know of the behind-the-scenes of being a mascot like writing skits, producing scenes, rehearsing and managing social media, just to list a few.

When it comes to sports entertainment, the University has a distinct advantage because of UH athletics marketing director Robert Boudwin, who recently got to showcase some of the behind-the-scenes of being a mascot on a national stage when he was on Kevin Hart’s YouTube show, “What the Fit,” which aired on April 9.