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The immediacy of sports sets it apart from many other endeavors in society.
Sure, we can be grabbed instantly by a song we’ve never heard or a piece of art we have never seen, but for the masses, there are few disciplines that catch our attention and draw an interested response like athletics.
You probably know how this works, but a personal example for me goes back to 1986 when a fine newspaper sent me to Italy to cover World Cup, even though I knew very little about the sport at the time.