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USA curler Matt Hamilton is famous for his mustache; now it serves a bigger purpose

Four years ago, Matt Hamilton showed up at the Winter Olympics with two basic goals. He believed both were attainable. Neither involved actually winning a gold medal.

The first was to use his time as an Olympic curler to promote mustache awareness, or more specifically encourage more people to grow glorious 'staches like his.

“It’s a look, man,” the Wisconsin native said. “You’ve got to be confident with it. You’ve got to just go with it and walk around thinking, ‘I’m repping a mustache.’ If you are unsure about it, it’ll show in your body language.”

Goal No.