There are two questions every team must ask of themselves at the start of the season: Can we win the Super Bowl? And will we win the Super Bowl?
The answer to the second one is almost always going to be no. Even during the peaks of the great dynasties in NFL history, it’s always a better bet to pick the field over any one team. But the answer to the first question can help you build a bridge toward the second.
For some teams, the answer in a given season is going to be no.