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Tough 2 years for most non-profits despite rise in giving

WAUSAU, Wis. (WSAW) - As the COVID-19 pandemic hit, people generously gave to non-profits, but that giving was not spread around equally.

Giving Tuesday, an organization that started the “Giving Tuesday” holiday in 2012 to help non-profits compete with the consumer holidays around Thanksgiving, did an analysis of giving in 2020. It found overall giving increased, but the money went largely to organizations that were directly helping with pandemic-related causes, like health and human services charities. Religious organizations had steady giving, but all other categories of non-profits actually saw losses in donations.

It was a trend reflected in at least some of the non-profits in the Wausau area.