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The rise of Cameo, the message service that can earn athletes $30,000 a day

The first Sunday in February – the day of the Super Bowl – was always a key date for Hall of Fame quarterback Brett Favre. Now the second Sunday in May looms large in his work calendar.

“Leading up to Mother’s Day, I think I did 80. Basically 80 Mother’s Day Cameos,” says the former Green Bay Packers star. “Christmas, seems like holidays, special occasions, they ramp up. Maybe five to 10 a day. There may be a couple of days when I do none and then 18 show up. But generally, like Valentine’s, it kind of ramps up.