During the Green Bay Packers’ annual shareholders meeting, team president and CEO Mark Murphy announced to a crowd of Packers fans that the team had acquired Foamation Inc., the company that has the trademark to the famous Cheesehead headwear. Originally created by Ralph Bruno to wear at a Milwaukee Brewers game back in 1987, the headgear is now synonymous with Packers fandom.
According to a press release from Packer.com, Foamation Inc. is based in Milwaukee and the plans are to keep manufacturing of Foamation’s Cheesheads and Cheasehead-related products in Wisconsin. Currently, there’s a “Cheesehead Collection” on the Packers’ pro shop, which includes products ranging from the original Cheesehead to Cheesehead memorabilia like a book, apron and pet toy.