Pop icon Taylor Swift and Olympic champion gymnast Simone Biles brought star-power to the stands at Sunday's Packers-Chiefs clash in snowy Green Bay, where they turned out to cheer their significant others.
Swift's blossoming romance with Kansas City Chiefs tight end Travis Kelce has brought the NFL a whole new wave of fans as her hundreds of millions of social media followers checked out her new squeeze.
The "Cruel Summer" singer's appearance at two Chiefs games earlier this season saw television ratings spike and sales of Kelce's jersey soar 400 percent. Social media trends saw Swift fans poring over Kelce's old tweets in delight as the NFL leaned in to what it called a "pop cultural moment.