With organizers estimating more than $100 million in economic activity for the state of Wisconsin, this year's NFL draft in Green Bay could have the largest per capita economic impact for any city since the NFL took the event on the road a decade ago.
According to the 2020 census, Green Bay's population is 107,000 people -- the NFL's smallest market. While a typical game day will attract more than 80,000 fans to Lambeau Field, the NFL draft is expected to draw more than three times that figure for several days. The 2024 NFL draft in Detroit set an attendance record with 775,000.