GREEN BAY – Green Bay Packers fans will encounter a more user-friendly Lambeau Field this season.
The third-floor concourse in the stadium has new signs, LED video screens to convey information, advertising and on-field action, and a bolder, eye-pleasing green and gold color scheme, all while retaining the industrial/factory theme put in place when Lambeau was renovated in 2003.
"The theory was to modernize the building without losing the historic feel," said Aaron Popkey, director of public affairs.
The concourse includes larger informational signs painted on bright yellow steel beams, which are more noticeable, with larger writing than the signs they replaced.