Jeffrey Phelps, AP Photos
The NFL is king. This is not breaking news. The league could host a football-themed flea market, get ESPN to televise it and dominate the ratings for that time slot. Patrick Mahomes could rent a stall and make loads of money hawking game-worn sweat.
Fifty years ago, the NFL actually had to work a bit at selling games and associated products. Now there’s not much heavy lifting, despite all the weight rooms. Everything it does is news.