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Jay Greeson: 5-at-10: Big 12 beefs with ESPN, Big NIL deal/decision for Texas prep star, Aaron speaks

Jul. 29—Big 12, big hurt feelings

This would be downright comical if it wasn't so downright scary.

The Big 12 sent a cease-and-desist letter to ESPN because the conference believes the Mothership is promoting the departure of Texas and Oklahoma to benefit the Worldwide Leader's bottom line.

ESPN, you see, still owe the Big 12 more than $1 billion (yes with a 'B') over the next four years in TV money. If the Big 12 disbands, well, that money could be used elsewhere.

Now for the scary parts. Because there are scary parts.

First, any league, conference or organization threatening to disallow coverage because they do not like what is being covered is a direct assault on the First Amendment and should give all of us pause about the actions and aims of said leagues, conferences or organizations.