Back to the Green Bay Packers Newsfeed

Despite lack of full control, Brian Gutekunst adhered to Ron Wolf’s principles in coaching change

If not for Vince Lombardi leading the team to five world championships, Ron Wolf would be the unanimous choice as the best general manager in Green Bay Packers history. And while Wolf finished his management of the team nearly 20 season ago, his principles of guiding an organization through a change in leadership still hold true today.

Written by Ron Wolf and Paul Attner, The Packer Way: Nine Stepping Stones to Building a Winning Organization is a book that bridges fundamentals of leadership within sports to that of other businesses. Wolf details his initial struggles and action plans in taking over the Packers franchise after learning from prior management mistakes in Tampa Bay.