Draft and develop. It's a philosophy that has long benefitted the Green Bay Packers. The vast majority of the best players to wear the Green and Gold in the last two decades were drafted by the Packers themselves. Some of those players were projected to make an impact early in their careers, and some of them were pleasant surprises. Others may have been deemed a "project" player. These are raw prospects with a high ceiling, where, after a year or two of learning the ropes, they could become much better than previously projected.
If someone were to say that Aaron Rodgers was a project player, it would likely be met with skepticism.