We knew Aaron Rodgers' long hair would come in handy this year.
It makes the Green Bay Packers quarterback's disguise as an “aspiring singer-songwriter" in his newest commercial for State Farm seem effortless — tinted aviators, slouchy beanie, a hoodie and a guitar in hand, and playing it super chill when the “Jake from State Farm” character walks in.
He's hanging with his bandmates at a low-lit music store in the 30-second spot that debuted Thursday, hoping to fool Jake into giving the insurance company’s "Rodgers rate" to “regular folks like us.” When Jake breaks the news that State Farm has rates to fit anyone’s budget, the lights go down, the fog machine rolls and Rodgers dedicates a song to him.