Nebraska football coach Scott Frost said this spring that he thinks his program is at the cutting edge of helping players build personal brands to prepare for an era where they can profit off their own name, image and likeness.
NU took another step in that direction Tuesday when sophomore wide receiver Wan'Dale Robinson unveiled his own personalized song, which was apparently produced in coordination with the football program's creative staff.
"Being tough is something that you don't have a question, if you're going to play football, you have to be tough," Robinson says at the beginning of the video as a beat begins and then plays over highlights from his first season on the field.