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OU football: What do NFL teams want to know from Oklahoma? ‘Stuff we’re not going to tell them’

NORMAN — If you’ve followed Oklahoma football, you’ve seen it for three seasons now.

Lincoln Riley has innovated a nearly unstoppable offense, renowned for its combination of intricacy and simplicity.

As the Sooners have racked up the nation’s best total offense over a three-year stretch, you might have wondered: What’s the secret? How does this work?

If so, you weren’t the only one. In typical Lincoln Riley fashion, a report from the Dallas Morning News last week drew a lot of eyeballs. In the story, ESPN’s Kirk Herbstreit said “28, 29, 30” NFL teams have called Norman wanting to pick Riley’s brain.