AMES — Iowa State football coach Matt Campbell’s two favorite words are “process” and “culture” when talking about his program.

The words have transcended into a realm beyond cliché for Campbell and even in college football as a whole.

But, in fairness to Campbell, his process seems to be working and Iowa State’s culture has improved. Nothing encapsulates Iowa State’s progression in Campbell’s process like the Cy-Hawk rivalry.

LOADING…

Campbell’s big message in the offseason were the steps in the process. First, Iowa State had to learn how to compete.