Gonzaga’s athletics program introduced Next Level, a comprehensive program designed to assist student-athletes as they navigate the tricky world of name, images, and likeness (NIL).
“With the NIL opportunities coming in the near future, I am excited that we are giving student-athletes a real chance to build their brands,” GU Men’s Basketball Head Coach Mark Few said. “I’ve been a big believer in the NIL movement, and I’m proud that we can start helping our players capitalize on their potential.”
According to the press release, Next Level will focus on personal brand management, financial literacy, business and entrepreneurship, social media, and NIL legislation.