The University of Wisconsin athletic department acknowledged Wednesday that fans won’t be able to use the football season tickets they’ve already secured for a 2020 season that remains in question.
But the Badgers, facing a revenue loss of at least $60 million this year because of the COVID-19 pandemic, are appealing to fans to let them keep that money as a donation.
UW on Wednesday unveiled the Badger Legacy Campaign, a fund that the athletic department said will support scholarships, training and support services for athletes.
“Without further investment from our community, the experience we love as Badgers is at risk,” athletic director Barry Alvarez said in a letter to football season ticket holders.