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Winner's Bag: Shane Lowry, WGC-Bridgestone Invitational

With the release of the Z 545 and Z 745 drivers, Srixon hopes to attract American players who want modern performance in a classic package.

"We think that it's time to show how well our clubs can perform in the U.S. market," said Chris Beck, Srixon's North American brand manager. "We thought that some consumers were not getting access to what's possible, so we want to bring 80 years of innovation to the U.S. market."

With the 460cc Z 545, the Japanese company targets the game-improvement category and players with a handicap below 20. At address, its black crown has an understated pear shape, and on the sole are a pair of weight plugs.